Which term refers to a standalone page used for a single purpose, such as a call to action?

• A. Home Page
• B. Excerpt
• C. Gallery
• D. Landing Page

Answer: (D)

A landing page is a standalone page designed to achieve a single objective, typically with a prominent call to action such as signing up, downloading a resource, or making a purchase. The page is crafted to minimize distractions and guide the visitor toward that one goal, which helps make conversions more predictable and measurable. This focus distinguishes it from a home page, which serves as the main entry point with multiple paths and goals; from an excerpt, which is merely a short snippet of content; and from a gallery, which presents images or media without prioritizing a single action. In practice, landing pages are used in campaigns to maximize the likelihood that a visitor completes the intended action.